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Doctor Manzana
Architects: Masquespacio
Year: 2017
Area: 54 m2
Location: Av. de Blasco Ibáñez, 13, 46010 València, Valencia, Spania
The history from Doctor Manzana and Masquespacio started during the summer of 2013 when their founders Fran and Reyes commissioned the creative consultancy to redesign their brand and create their first point of sale. Being the brand specialized in reparations of mobile phones and smartphone cases, above other accessories for smartphones, the brand reinvention focused mainly on the 54 degrees angle of touch screens. That angle was applied both to the brand as well as to the inte-rior design, besides four different colors: green and blue as a reference to the doctor, salmon for the fashionistas and purple for the geeks. Met-al on the other hand adds an industrial touch that reminds us of the la-boratories.

For the second store Masquespacio sought to maintain the brands' identity already marked during the first project, offering a new custom-made design that could be recognized by Doctor Manzana's actual cli-ents and at the same time propose a completely different design for this new point of sale. Thereby we can still recognize the 54 degrees an-gles, colors and materials, but giving more importance to the metal fin-ishes. Above, compared with the first store, additional elements have been added to propose a better service related to storage and the change of the kind of products on sale.

To be highlighted is the space that will serve for workshops and talks, that is completely separated from the store and includes the Doctor Workshop high stool chair designed by Masquespacio and that will be the first offi-cial product sold directly through Masquespacio below their sub-brand Mas Creations*.

Photos by Luis Beltran