UGO was designed to look beautiful at every angle, even from behind. At the same time the organic curves challenge the more conventional seating and make you find new and exciting ways to sit. The result is a funky sitting landscape where three different module sizes can be combined in different ways and perfectly adapt to various spaces. The modules can be assembled, as required, into small sofa islands or larger groups.
In 2003, Hjelle started collaborating with the Norwegian designer trio Norway Says. The first result of this successful collaboration was UGO. When first released, UGO was considered as the clearly contemporary design – now UGO stands out as an icon among classics. UGO received the Award for Design Excellence by the Norwegian Design Council in 2003 and the Wallpaper* 2004 Design Award.